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Knock Knock Bang™

Kuhl Entertainment Brand, website and Airtable system for a Madison wedding DJ company

For eleven years, Knock Knock Bang worked with Josh Kuhl on all of it: the name couples recognize, the website they book through and the Airtable system that runs each wedding behind the scenes. We advised on the rest, from pricing to how couples are guided to the wedding day.

  • 2014 to 2025
  • Wedding DJs, Madison and Milwaukee
  • Brand, website and Airtable system
A bride and groom spin apart, hands joined, on the wooden floor of a barn reception lit with orange uplighting.
The first dance that opens kuhlentertainment.com.

Kuhl Entertainment and Knock Knock Bang, 2014 to 2025

Eleven years across the whole business

Advising started in 2014 and ran the whole way. The brand, the website and the Airtable system grew alongside it. Tap any point for the detail.

  • Advising 2014 to 2025

    We started advising Josh Kuhl on the business in 2014.

    The relationship began as advising and consulting, two years before the main engagements. It continued in some form for all eleven years.

    We advised pulling a print ad and putting that budget into the wedding experience.

    Josh pulled the ad. The money went into the experience couples get from Kuhl, from booking through the wedding day.

    We kept advising on packages, pricing and the couple’s path to the wedding day through 2025.

    Some of it was advice. Much of it was hands-on: keeping track of things, improving processes and building new tools as the business needed them.

  • Brand 2016 to 2025

    The main work started in 2016 with the name and how the business presents itself.

    B Kuhl Entertainment, LLC, with its disco-ball B, became Kuhl Entertainment. The old homepage line “We spare NO EXPENSE in delivering YOU the best!” gave way to “Wedding DJs with Class.”

  • Website 2019 to 2025

    The new kuhlentertainment.com launched in 2019, designed around couples planning a wedding.

    We designed and built it. The homepage opens on a first dance in a barn and the line “We’re the Wedding DJs you’ve been searching for.” Reviews, specialties, the lighting gallery and Book Your DJ sit right in the menu.

    The long inquiry form became a few short steps, starting with the wedding date.

    Couples pick their date on a calendar to check availability, then answer one question at a time. It ends on a Congratulations step.

    Couples choose processional, recessional and postlude songs in one planner, with ideas a tap away.

    Each part of the ceremony gets its own slot, with room for mid-ceremony notes. A Need ideas? button opens suggested songs with previews, in sets like Big Band, Polka & Swing.

    The couples, zip codes and venues on the site read straight from Airtable.

    Book a wedding in the system and the numbers on the website move with it. The site stays current on its own.

  • Airtable system Still in use

    We designed and architected the Airtable system Kuhl runs on, from inquiry to review request.

    It carries DJ availability, contracts, payments, scheduling, planning and the correspondence at every step. Corporate clients get repeat outreach. Kuhl still runs on it.

Kuhl Entertainment rebrand: name and positioning for a Madison wedding DJ company

Kuhl Entertainment, Wedding DJs with Class

The old site said B Kuhl Entertainment, LLC, with a disco-ball B, a magenta and green sunburst, and a homepage selling weddings, karaoke, corporate events and more event pros. We helped Josh settle on a shorter name and one line that tells a couple what to expect. The new homepage opens on a first dance, the reviews and the awards.

Old B Kuhl Entertainment logo: a chrome microphone with “B KUHL” in green letters, the word Entertainment in glowing neon script, over a cheering crowd in silhouette and a green and blue sunburst. Before
The B Kuhl Entertainment logo, from the header of the old homepage.
Wedding DJs with Class. After
The Kuhl Entertainment mark: a script wordmark with a bow tie.
What changed in the name, the line and the mark
BeforeAfter
Name B Kuhl Entertainment, LLC Kuhl Entertainment
Line We spare NO EXPENSE in delivering YOU the best! Wedding DJs with Class.
Mark A microphone over a cheering crowd and a green sunburst A script wordmark with a bow tie

Kuhl Entertainment homepage, before and after

  • Old B Kuhl Entertainment homepage on desktop with a disco-ball B logo, a magenta and green sunburst, crowd silhouettes, a list of weddings, karaoke, corporate events and more event pros, and the line “We spare NO EXPENSE in delivering YOU the best!” Before
    Kuhl Entertainment homepage on desktop: the Kuhl script wordmark, a menu with Read Reviews, Our Specialties, Wedding DJs, Lighting Gallery and Book Your DJ, a first dance in a barn under orange uplighting, the line “We’re the Wedding DJs you’ve been searching for.” and award laurels for Hall of Fame, Couples’ Choice and #1 in Madison. After
    Kuhl Entertainment’s homepage on desktop, before and after.
  • Old B Kuhl Entertainment homepage on a phone: the disco-ball B logo over a green sunburst, a photo of a DJ and a bride with “That special moment…”, a video box and a Best of Madison badge.
    Before
  • Kuhl Entertainment homepage on a phone: the Kuhl script wordmark over the first dance photo, the line “We’re the Wedding DJs you’ve been searching for.” and award laurels.
    After
The homepage on a phone, before and after.

Kuhl Entertainment Book your DJ wedding inquiry form

Couples check their date first

Book your DJ starts with the wedding date on a calendar, so a couple knows right away whether Kuhl is free. Then it asks one question at a time and ends on Congratulations.

A couple who sees their date is open on the first step has a reason to finish the rest.

Book your DJWe’re available for wedding DJ services in the greater Madison and Milwaukee areas.Here’s how to get started to reserve us for your wedding:1. Let us know your wedding date so we can check our availability.2. Answer a few more basic questions and we’ll provide you with a quote.Your Wedding Date *We’ll use this to check our availability.June 2027We don’t have a specific date yet.Which is most accurate? *This will help us get the right information to you as quickly as possible.Congratulations 🎉We know from experience there’s a lot to cover while planning your wedding. We’ll save you as much time as we can and empower you to do this on your schedule.
Book your DJ, recreated from Kuhl’s live form.
Old purple B Kuhl Entertainment Information Form: one long panel of fields for date, names, organization or fiancé, email, phone, best time to reach you, start and end time, venue, type of event and How did you hear about us?, with red asterisks and a Submit Form button.
Before
The inquiry form before: one long purple panel.

Kuhl Entertainment wedding ceremony music planner

Couples pick their wedding songs in one place

The planner gives each moment its own slot: processional, recessional, mid-ceremony notes and postlude songs. Need ideas? opens suggested songs with previews, in sets like Big Band, Polka & Swing.

Previews play on Kuhl’s live planner. In this recreation the songs are for show.

Wedding Party Processional SongWhat song would you like played as the wedding party walks down the aisle? If you’re not sure yet, you can leave this blank and update it later.Big Band, Polka & SwingPlanning to include a few classics early in the night to help get older guests on the dance floor? Let us know which of these traditional styles or artists you’d like to hear, or would be open to including in the mix.

Airtable system for a wedding DJ business: Kuhl Entertainment, inquiry to review

One system carries each wedding from inquiry to review

We designed and architected the Airtable system Kuhl runs on. A wedding comes in as an inquiry, then moves through availability, contract, payments, scheduling and planning, an internal assessment and a review request. Josh and his team work from the same records the whole way, and Kuhl still runs on it today.

  1. Inquiry A couple’s Book your DJ answers arrive as a new inquiry, with the date attached.
  2. DJ availability The date is checked against DJ availability, so the team sees who’s free.
  3. Contract The contract goes out for the booked wedding.
  4. Payments Payments are tracked against the wedding they belong to.
  5. Scheduling The wedding goes on the schedule with its DJ.
  6. Event planning and coordination Planning and coordination happen alongside everything else about the wedding.
  7. Internal assessment After the wedding, the team runs an internal assessment, the step just before the review request.
  8. Client review request The couple gets a request for a review.
  9. Corporate repeat outreach Corporate clients get repeat outreach for their next event.

Correspondence runs through every step.

Live wedding counters on kuhlentertainment.com, fed by Airtable

Book a wedding and the website counts it

The counters on Kuhl’s site read straight from the Airtable data. When a wedding is booked in the system, the couples, zip codes and venues on the website update by themselves. The website stays current on its own.

Weddings

CoupleDateVenueStatus
A. & M.May 22BarnBooked
J. & R.Jun 5Hotel ballroomBooked
S. & D.Jun 12WineryContract out
T. & J.Jun 19Country clubBooked
B. & L.Jun 26Lakeside lodgeContract out
  • 1,431 Couples have hired us for their wedding
  • 302 Zip codes where we’ve DJed weddings
  • 389 Venues we’ve performed at
  • 16 Years we’ve been in business

Nine weddings. Busy season.

We tap things like this too. It’s how we find what breaks before anyone else does.

Kuhl Entertainment’s own figures since 2010, as shown on kuhlentertainment.com in November 2026. This demo is a simulation that runs only on this page. The records are made up.

Business advising for Kuhl Entertainment, 2014 to 2025

Advice that shaped how Kuhl runs

Alongside the design work, we advised Josh on the business itself for eleven years. Here’s where that advice landed.

  • Print budget into weddings

    In 2018 we advised pulling a print ad and putting the money into the wedding experience.

    We recommended moving the budget from the ad to the experience couples live through and talk about afterward, and that’s where it went.

  • Name and positioning

    B Kuhl Entertainment, LLC became Kuhl Entertainment, Wedding DJs with Class.

    The old name came with a disco-ball B and a hero line about sparing no expense. We advised a shorter name and a line about the experience a couple gets. The name and line carried through the wordmark, the website and everything after.

  • Packages and pricing

    We advised Josh on how Kuhl packages and prices its DJ services.

    Packages decide what a couple compares and what they say yes to. We worked through how the offerings are grouped and what each one costs.

  • Booking to the wedding day

    We helped shape how couples are guided from booking to the wedding day.

    That covers what a couple hears from Kuhl after they book, what they’re asked to decide and when. Pieces of it live in the music planner and in the planning steps of the Airtable system.

  • Back-end tools and process

    Much of the work was hands-on: back-end tools, tracking and new processes as the business needed them.

    We kept track of things that needed tracking, improved processes Kuhl already had and built new systems and processes with Josh when the business called for them. This ran from the early advising years through 2025.

From Josh Kuhl, owner and DJ

I wouldn’t be half the human being, let alone half the business owner / operator I am today if it weren’t for the years of guidance and support provided by my friends at KKB.

Josh Kuhl, owner / DJ, Kuhl Entertainment, in a Google review of Knock Knock Bang

Questions about Kuhl Entertainment and Knock Knock Bang

  • Who designed the Kuhl Entertainment website?

    Knock Knock Bang, a design and systems studio in Madison, Wisconsin, designed and built the Kuhl Entertainment website, which launched in 2019. It includes the Book your DJ inquiry flow, a ceremony music planner for couples and counters that update from Kuhl’s Airtable data.

  • What system does Kuhl Entertainment use to run its weddings?

    Kuhl Entertainment runs on an Airtable system designed and architected by Knock Knock Bang. It handles inquiries, DJ availability, contracts, payments, scheduling, event planning, client review requests and repeat outreach to corporate clients, with correspondence at every step.

  • Who did the Kuhl Entertainment rebrand?

    Knock Knock Bang worked with owner Josh Kuhl on the change from B Kuhl Entertainment, LLC to Kuhl Entertainment and the line Wedding DJs with Class. The main work started in 2016, after advising that began in 2014.

Contact · Winter 2027 slate: open

Tell us what you’d like to fix.

You’ll start with a call with one of the partners about how the business runs today. From there we usually write up a plan and an estimate, so you can see the work and the cost before you commit.

We take on a handful of clients each season and will tell you within a week whether we have room.

Start a project