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Knock Knock Bang™

Index ’26 · Summer slate, open

Strategy with

appetite.

A small, senior studio. We build brands, the products they live inside, and the systems that keep both from drifting. For founders and operators who would rather be unmistakable than safe.

6 live engagements · est. 2015 · MSN · WIS

01 · Capabilities

The throughline is Design.

Six clusters, twenty-three capabilities. Most engagements start with one of these.

We can't agree on what we are, and it's showing.

Positioning, naming, narrative, and the diagnostic engagements that come before any of them.

Read the Foundations cluster

We've outgrown the look we launched with.

Wordmarks, identity systems, art direction, voice, and the brand applied to physical space.

Read the Identity cluster

We have things to say and no machine to say them.

Publication programs, long-form documents, and the choreography of a launch.

Read the Editorial cluster

Our site is the bottleneck, not the megaphone.

Marketing sites, content models, design systems, and the motion layer that makes them feel alive.

Read the Build cluster

Traffic is fine. The funnel underneath isn't.

Onboarding, conversion surfaces, and the measurement that tells you which moves are working.

Read the Product cluster

Our software is duct tape and it's starting to break.

Custom platforms, workflow integrations, and client portals. The operational systems your team runs on.

Read the Machinery cluster

See all twenty-three capabilities

02 · Selected Work

Recent chapters.

Full index →

03 / The Roster

Madison built. Further reached.

25 brands since 2015

In good company.

25 featured fig. ii

Most of them live within ten minutes of the studio. The rest don't.

Where the work travels.

Redmond, WA

Caiman Consulting

2022

London, UK

Case Station

2019

Madison, WI

Cat Care Clinic

2021

Madison, WI

City Dog Vet

2020

Issaquah, WA

Cortac Group

2019

Madison, WI

FarWell

2024

Madison, WI

Guardian Whiskers

2022

Madison, WI

Ian’s Pizza

Art Direction · CMS Architecture · Custom Design · Discovery and Audit · Site Build 2025

Madison, WI

Kayser

2019

Madison, WI

Kiio

2020

Madison, WI

Kuhl Entertainment

2021

Madison, WI

MHB Real Estate

2022

Madison, WI

Midwest Horse Fair

2022

Sun Prairie, WI

Next Step Forward Africa

2019

Bothell, Washington

Phillips

2023

Madison, WI

Redevelopment Resources

2021

Ludington, MI

Sexy Nomad

Art Direction · Discovery and Audit · Narrative Architecture · Positioning Thesis · Site Build · Voice and Tone 2025

Madison, WI

Slop Frog

2016

Madison, WI

State Street Brats

April Foolery · Custom Design · Launch Choreography · Narrative Architecture 2024

Madison, WI

Taradiddle

2022

Osage, IA

the art of education

2021

Antigo, WI

Volm Companies

2020

Madison, WI

Wellbe

2023

Madison, WI

Wolf Flow

2025

Brooklyn, NY

Wonderwheel Recordings

2022
25 located fig. iii

03 · Philosophy

Work that OUTLASTS the the trend cycle.
Principles 00 / 03

Most agencies rent you their name and lend you their interns. That isn't us.

01
Strategy first.

Creative work that doesn’t move a number is decoration.

02
Senior hands.

Partners lead every engagement. We've seen enough trend cycles to know which ones to ignore. No junior quarterbacking the work we sold you.

03
No chasing.

We design for what the business still needs in five years, not what the market rewarded last quarter.

04 · Engagement

How the work moves.

STEP 01

Intake

A 45-minute call. We map the shape of the problem before we price the work.

STEP 02

Diagnostic

Two weeks. We pressure-test the brief, the market, and the math before anyone opens Figma.

STEP 03

Build

Strategy, identity, and systems, produced in tight cycles with weekly partner review.

STEP 04

Handover

Living documentation, training, and a support window while your team gets its sea legs.

05 · Contact

Bring us
the difficult
chapter.

We take on a handful of partnerships each season. If the fit is real, we’ll tell you inside a week. If it isn’t, we’ll tell you faster.