Index ’26 · Summer slate, open
Strategy with
A small, senior studio. We build brands, the products they live inside, and the systems that keep both from drifting. For founders and operators who would rather be unmistakable than safe.
01 · Capabilities
The throughline is Design.
Six clusters, twenty-three capabilities. Most engagements start with one of these.
We can't agree on what we are, and it's showing.
Positioning, naming, narrative, and the diagnostic engagements that come before any of them.
We've outgrown the look we launched with.
Wordmarks, identity systems, art direction, voice, and the brand applied to physical space.
We have things to say and no machine to say them.
Publication programs, long-form documents, and the choreography of a launch.
Our site is the bottleneck, not the megaphone.
Marketing sites, content models, design systems, and the motion layer that makes them feel alive.
Traffic is fine. The funnel underneath isn't.
Onboarding, conversion surfaces, and the measurement that tells you which moves are working.
Our software is duct tape and it's starting to break.
Custom platforms, workflow integrations, and client portals. The operational systems your team runs on.
02 · Selected Work
Recent chapters.
Full index →03 / The Roster
Madison built. Further reached.
In good company.
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Caiman Consulting
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Case Station
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Cat Care Clinic
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City Dog Vet
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Cortac Group
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FarWell
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Guardian Whiskers
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Ian’s Pizza
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Kayser
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Kiio
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Kuhl Entertainment
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MHB Real Estate
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Midwest Horse Fair
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Next Step Forward Africa
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Phillips
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Redevelopment Resources
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Slop Frog
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State Street Brats
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Taradiddle
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Tesla
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the art of education
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Volm Companies
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Wellbe
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Wolf Flow
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Wonderwheel Recordings
Most of them live within ten minutes of the studio. The rest don't.
Where the work travels.
Redmond, WA
Caiman Consulting
London, UK
Case Station
Madison, WI
Cat Care Clinic
Madison, WI
City Dog Vet
Issaquah, WA
Cortac Group
Madison, WI
FarWell
Madison, WI
Guardian Whiskers
Madison, WI
Ian’s Pizza
Madison, WI
Kayser
Madison, WI
Kiio
Madison, WI
Kuhl Entertainment
Madison, WI
MHB Real Estate
Madison, WI
Midwest Horse Fair
Sun Prairie, WI
Next Step Forward Africa
Bothell, Washington
Phillips
Madison, WI
Redevelopment Resources
Madison, WI
Slop Frog
Madison, WI
State Street Brats
Madison, WI
Taradiddle
Palo Alto, CA
Tesla
Osage, IA
the art of education
Antigo, WI
Volm Companies
Madison, WI
Wellbe
Madison, WI
Wolf Flow
Brooklyn, NY
Wonderwheel Recordings
03 · Philosophy
Most agencies rent you their name and lend you their interns. That isn't us.
Creative work that doesn’t move a number is decoration.
Partners lead every engagement. We've seen enough trend cycles to know which ones to ignore. No junior quarterbacking the work we sold you.
We design for what the business still needs in five years, not what the market rewarded last quarter.
04 · Engagement
How the work moves.
Intake
A 45-minute call. We map the shape of the problem before we price the work.
Diagnostic
Two weeks. We pressure-test the brief, the market, and the math before anyone opens Figma.
Build
Strategy, identity, and systems, produced in tight cycles with weekly partner review.
Handover
Living documentation, training, and a support window while your team gets its sea legs.
05 · Contact
Bring us
the difficult
chapter.
We take on a handful of partnerships each season. If the fit is real, we’ll tell you inside a week. If it isn’t, we’ll tell you faster.