Web · Web App · Native
2021
Ian’s Pizza Website Overhaul
- Art Direction
- CMS Architecture
- Custom Design
- Discovery and Audit
Engagement
Five days. Five pillars. One honest answer about your website.
A scoped, written read on what your live site is doing for the business and what it is costing you.
You give us the business goals. We give you a written report, an annotated walkthrough, a one-hour live debrief, and a sequenced punch list. The path forward sometimes runs through us. Often it does not.
From $3,200
Turnaround: 5 business days
We do this when
Something on the site is off and you want a second pair of eyes that is not the team that built it.
You might be feeling.
- Traffic is fine. Conversion is not.
- I cannot tell if the site is the problem or the funnel above it is.
- Our team built it and we cannot read it objectively anymore.
- A new exec asked why our site looks like that and I did not have a clean answer.
- We are about to spend money on ads and the landing experience worries me.
- We have inherited a site and we need a map of where the bodies are buried.
How we price it
Fixed price. Written report. The findings are the whole deliverable.
A website assessment is a written, scoped read on a live site against the business goals you give us. We start from your goals and read the site against them. A B2B site selling six-figure engagements gets read against booked calls and sales-qualified leads. A retail site gets read against add-to-cart and revenue per session. The pillars stay the same. The lens shifts to your business.
The five pillars are goals and measurement, first-frame read, conversion paths, information architecture, and path forward. Goals and measurement asks whether the site is even instrumented to know if it is working. First-frame read is what a real visitor sees in the first three seconds. Conversion paths walks every route from arrival to action. Information architecture asks whether the site is organized around your visitor or around your org chart. Path forward is the sequenced punch list, ordered by leverage, not by visibility.
The deliverable is a written report with annotated screenshots, a recorded walkthrough, a one-hour live debrief with whoever needs to be in the room, and the punch list. The punch list is sequenced. Top items are the ones that move the goal most for the smallest cost. Bottom items are real but can wait.
Sometimes the punch list is something your team can knock out in a sprint. Sometimes it is a redesign. Sometimes it is a measurement problem dressed up as a design problem. We tell you which, and we are happy when the answer does not require hiring us.
Goals intake, then independent reads, then synthesis, then a one-hour live debrief. Five business days, start to finish.
How we run it
-
01
Goals intake
A 45-minute call to capture the business goals, current numbers, and any history we should know about. Anything you say here gets weighted in the report.
-
02
Independent review
Two of us read the site independently against the five pillars. Independent reads catch more than a single reviewer does, and the disagreements are usually where the insight lives.
-
03
Synthesis
We meet, compare notes, and write the report together. Annotated screenshots get captured during this pass.
-
04
Live debrief
One hour on video with you and anyone you want in the room. We walk the report, take pushback, and adjust the punch list in real time.
-
05
Sequenced punch list
Final deliverable. Items ordered by leverage, with a rough cost band on each. Yours to run with, with us or without us.
What you keep
- Written report
- Long-form document organized around the five pillars, with annotated screenshots throughout.
- Recorded walkthrough
- A 30 to 45 minute video walkthrough of the live site keyed to the report.
- Live debrief
- One hour on video with your team to walk findings and answer questions.
- Sequenced punch list
- Prioritized action items with rough cost bands, ordered by leverage on your stated goals.
Common questions
You probably want to know.
- How is this different from a free audit?
Free audits are sales tools. They flag everything that could be wrong because the goal is to make the site look broken enough to hire someone. This is a paid engagement with two reviewers, a written report, and a live debrief. Findings are weighted against your goals, not against a generic checklist. The path forward sometimes runs through us. Often it does not, and we say so.
- Do you need access to our analytics?
Read access to your analytics platform helps a lot. We can run the assessment without it if access is hard to get, but the measurement pillar gets a lot stronger when we can see what visitors are actually doing.
- How long does the assessment take?
Five days from the goals intake call to the live debrief. Faster turns are possible for an additional fee.
- What happens after the punch list?
You decide. Some clients run the punch list with their internal team. Some hire us for the items that need design or development work. Some come back six months later for a re-assessment after their team has worked through the list. We do not bundle the assessment with implementation, on purpose.
- Can you assess a site that is still in staging?
Yes, with a note. A staging site assessment is a read on the design and the IA. The conversion paths and measurement pillars need a live site with real traffic to be useful. We will tell you up front which pillars get partial coverage on a staging build.
Selected work
Where this has shown up.
Engagements that funnel here
Get the assessment
Get the eyes on it.
Tell us the URL and the goals it is being measured against. We will book the goals intake inside the Fall 2026 and deliver two weeks later.
Not for you if
You want a free PDF, a vanity score, or a report that conveniently concludes with a redesign quote.