Strategy · Brand · Site
Sexy
A vintage shop, a gallery wall behind it, and a small line of guided trips to Morocco. We built the first public version of the brand and wrote down the plan for what comes next.
S exy Nomad is run by two founders. Ryan Spencer Reed is a working photojournalist whose archive runs deep. Lola Stoyanovich buys vintage clothing and global home goods with a sharp eye, sharper instincts, and a longstanding love for Morocco. Together they run a seasonal storefront in a tourist town that doubles as Ryan's photography gallery, plus a small line of guided expeditions that carry guests from the front door of the shop into Marrakesh and the Sahara. Four months of public operation a year. The other eight, invisible to the internet.1
The charge in one sentence: give Sexy Nomad a year-round public face, an editorial voice that holds the shop, the gallery, and the trips together, and a written plan the founders can run themselves through the off-season.
A vintage shop, a gallery wall behind it, and a small line of guided trips to Morocco, run by a photojournalist and a textile-obsessed traveler out of a seasonal tourist town.
We built the first public version of the brand and wrote down the plan for what comes next.
Build the runway. Save the hangar for phase two.
Read the room
Two days of interviews and a walk through the shop. The boutique sells textiles and global home goods. The gallery wall behind it shows Ryan's photography. The trips take guests to where the textiles and the photographs come from. Same eye, three formats. Naming the through-line out loud changed the brief.
Write the strategic doc
First deliverable was a written strategy. A Horizons of Focus pass on the business, a phased web roadmap, an email-first channel recommendation, and a set of advisory plays for off-season cash flow. Gift cards purchasable online in the dark months. A hybrid analog-digital guestbook that fed the email list. Photography storytelling sessions anchored on Ryan's archive. The doc is the artifact the founders still reference.
Meet them where they were
Knock Knock Bang builds in custom WordPress. The founders had already chosen Squarespace, with the season opening in weeks. We worked with the platform they had picked instead of relitigating it. The custom WordPress build went on the phase-two and phase-three lines of the same roadmap, with everything Squarespace shipped designed to migrate cleanly when the time came.
Set the visual register
Deep warm chocolate, bone cream, and a single hot harissa accent pulled from Lola's Marrakesh. A high-contrast serif for headlines, tracked monospace for eyebrows, a subtle sans for body. The photography carries the surface. The type gets out of its way.
Build the surfaces
Hero plate, "Wander in." Origin under "Where the Sexy Nomad began." The trip line opens into "Into the Sahara" and "Adventure to the Heart of Marrakesh," with "From-Scratch Journeys" as the entry point for custom itineraries. Each trip page carries a Daily Flow itinerary, an inclusion list, an investment line, and an Extend the Journey cross-sell. "Keep in Touch" does the off-season heavy lifting.
A light kit, used heavily.
The shop is open.
A presence that opened the season on time.
"You have helped me beyond measure today.
Your time has been an incalculable gift."
Capabilities
What this chapter exercises.
Phase-one work
is real work.
Fall 2026 slate. A handful of engagements open. If you have a season already moving and a long-haul build still on the runway, we can ship phase one now and stage phase two for landing.