Brand · Digital
2026
Guy Fieri x State Street Brats
Brats got sold to Guy Fieri. For a day.
- April Foolery
- Custom Design
- Launch Choreography
- Narrative Architecture
Foundations
Narrative Architecture
The story spine that connects the founder's why to the product's what and the customer's next move.
We do this when
The founder's keynote lands in the room and the website doesn't.
You might be feeling.
- The pitch works in person and dies on the page.
- Every section of the site starts a new argument.
- We can't write an "About" page that doesn't sound corporate.
- The story we tell investors and the story we tell customers don't connect.
The work itself.
The story spine that connects the founder's why to the product's what and the customer's next move.
Chapters
Where this shows up.
Open a session.
Tell us where it hurts, or build the list with us.
Some clients arrive with a sentence. Some arrive with a list. Both are good places to begin.
Start an inquiry
Not sure it's just this one? Flag a few symptoms first and bring the list with you. Open a session
Not for you if
Not for you if the team already agrees on what the company is and the only question is what it should look like.