Identity · Systems
2023
Ian’s Pizza Interior Redesign
Ian's Pizza told us the walls were the problem.
- Art Direction
- Custom Design
- Interior Design
Identity
Interior Design
The brand identity translated into surfaces, finishes, signage, and fixtures, scoped to support the interior designer of record rather than replace them.
We do this when
An interior designer is building out a new space and the brand needs to be spec'd in parallel so the two tracks land as one room.
You might be feeling.
- The space looks great in isolation. It just doesn't feel like us when you walk in.
- Our designer keeps asking for brand files and we keep sending stuff that doesn't quite answer the question.
- Signage and wayfinding got decided in a different room than the rest of the brand.
- We spent real money on the buildout and customers still describe the place the way they described the old one.
- We need someone who can sit between our interior designer and our brand without making either of them start over.
The work itself.
The brand-identity-into-space layer that hands an interior designer the kit, surfaces, finishes, signage, and fixture direction needed to make a physical room read as a continuation of the brand, not a parallel track.
Chapters
Where this shows up.
Open a session.
Tell us where it hurts, or build the list with us.
Some clients arrive with a sentence. Some arrive with a list. Both are good places to begin.
Start an inquiry
Not sure it's just this one? Flag a few symptoms first and bring the list with you. Open a session
Not for you if
Not for you if you need a logo by Friday and don't have a position to put behind it.